We first had the honor of working with the Jefferson-Madison Regional Library at the 2009 Design Marathon. Our team’s challenge was to come up with a new identity, library card, and a brochure in the 12 hour time period. “Grow. Learn. Connect.” became our tagline and starting point for a tri-color card system that evoked excitement and youth.

This past year, the library came back to us to help them refine their new brand and create some consistency with the addition of a brand style guide. The style guide shows proper usage of logos, fonts, color palette and promotional materials.