Staff
Matt Shadel • Founding Partner, CEO
Matt has 13 years experience in business development, project management, application and database development, and technical instruction. Matt has also worked as a Senior Engineer, Adjunct Professor, and Service Manager. He received a B.A. in Cognitive Science from the University of Virginia.
Tim McDaniels • Founding Partner, CTO
Tim is the director of Category 4’s programming department, where he establishes development standards, trains programmers, and still does quite a bit of coding himself. Tim has 12 years experience in the areas of knowledge management, project management, application and database development, system administration, and staff training. Proficient in a variety of programming languages, Tim is also an experienced UNIX and Windows NT system administrator. He received a B.A. in English Literature with a Minor in Computer Science from James Madison University.
Alistair Reece • Business Development Director
Alistair has more than 10 years experience in a wide variety of fields, including telecommunications, sales, marketing and management in companies ranging from small, single owner, companies to large multinational corporations. Originally from the United Kingdom, Alistair has, since graduating, spent much of his career in the Czech Republic. Alistair has a B.A. (Hons) in Theology from the University of Wales.
Christine Bryant-Ryback • Web Developer
After more than 5 summer internships with Category 4, Christine re-joined the team as a full-time member. Having been under the tutelage of Category 4’s finest, she adapts quickly to changing technology and continues to expand her skills in web production and design. She is proficient in HTML and CSS, with a focus on web standards and accessibility. She has extensive experience with content management systems and with industry standard applications such as Dreamweaver and Adobe Photoshop. Christine received a B.A. in English from Hollins University with a Minor in Psychology.
Matt Dawson • Web Developer
Matt specializes in integrating standards-compliant, attractive HTML/CSS with modern content management systems. He appreciates websites that are user-friendly on both the front- and back-end, and his true passion is building sites that succeed on both fronts. Matt’s years of experience as the Internet Marketing Manager for a prominent environmental non-profit helped him develop a broad and varied skill set. Matt is proficient with many industry standard tools and also has experience with search engine optimization, implementing effective e-marketing programs, and improving website accessibility and usability.
Sarah White • Account Manager
Filling the gaps at Category 4, Sarah assists clients, crunches numbers, jumps in the production pool, and provides myriad other types of administrative and project support. Sarah holds a BA in English and an MA in American Studies from the University of Virginia and maintains an above ground music career, most recently highlighted in her Category 4 designed website: www.sarah-white.com